This new pan-Atlantic tourism approach will further align the region`s marketing, product development and capacity building initiatives with national and provincial programs and priorities. This will help increase the reach of Atlantic Canada`s tourism industry in international markets and enhance the industry`s knowledge, professionalism and overall performance. ”From coast to coast, in 2017, a record 20.8 million international travellers to Canadian communities – the best year ever. We are on track for another exceptional year as we celebrate Canada-China Tourism Year. In Atlantic Canada, tourism contributes $5.4 billion to GDP each year, supports 9,800 regional businesses and employs 62,900 people. Our innovative approach to tourism development as part of the Atlantic Growth Strategy ensures that tourism creates new growth and good jobs for the middle class in the coming years in the region and across Canada. Our ACAT mission is clear – to develop tourism in Atlantic Canada. ”Atlantic Canada`s presentation of this type of event creates incredible opportunities,” said Judy Saunders, President of the Tourism Industry Association of Nova Scotia (TIANS). ”Share our story through authentic music, food and culture with more than 1,800 international tour guides, including the travel buyer, is positioning Nova Scotia and Atlantic Canada for meaningful tourism growth in the future.” – Judy Saunders, President of the Nova Scotia Tourism Industry Association The ACAT. The initiative generated $217.5 million in tourism revenue for Atlantic Canada in 2015 and 2016. This equates to a return of $US 26.90 for every dollar invested in its marketing campaigns. As a result of ACAT`s efforts, the region`s tourism industry is better able to reach destination markets, while focusing on high-potential international travellers interested in tourism experiences throughout the Atlantic region.
Tourism growth is a priority for trade and investment in the Atlantic growth strategy.